CHALLENGE: Plant With Purpose, a global nonprofit dedicated to reversing deforestation and alleviating poverty through sustainable agriculture, faced a pressing need to elevate its brand identity and refine its communication strategy. With a growing international presence, the organization needed to ensure that its visual storytelling and messaging remained cohesive across various platforms. One of the primary challenges was maintaining brand consistency while communicating complex environmental and humanitarian impact narratives in a way that resonated with donors, partners, and community members. Additionally, Plant With Purpose sought to bridge the gap between its digital and print materials, ensuring a seamless experience for audiences engaging with the organization both online and offline.
4 YEARS to CURRENT
• 2024 3-YR Print Impact Report
• 2024 3-YR Web Impact Report
• Annual Reports
• Brand Guide + Assets
• Organizational Web Direction
• Brand Evolution
• Pitch Deck Designs
• Social Asset Creation
• Special Projects
• Gala Branding
“The earth is the Lord’s, and everything in it, the world, and all who live in it”
― Psalm 24:1,
New International Version
"People who minister worldwide to protect and conserve the environment are of no lower status than those who minister to plant churches."
― Dr. Leonard Sweet
Furthermore, as a donor-supported nonprofit, impact communication was critical. The organization needed compelling, data-driven reports and presentations to effectively showcase its successes, demonstrate transparency, and reinforce trust with supporters. Finally, their event branding required a fresh approach, with visually engaging designs that could enhance fundraising efforts, particularly for their high-profile annual galas.
SOLUTION: I had the pleasure of partnering with the Plant With Purpose team to develop a holistic strategy that would transform the organization’s communication and engagement approach. Over the course of four years, I have been working diligently to enhance the brand’s presence, refining their visual storytelling in a way that aligned with the organization’s mission and values.
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Brand Identity & Strategy
Brand Guide + Assets: I developed a comprehensive brand guide that established clear guidelines for colors, typography, logos, and tone of voice, ensuring uniformity across all materials.
Brand Evolution: As Plant With Purpose has continued to grow, I have refined its branding to reflect its expanding impact and appeal to a broader donor base.
Organizational Web Direction: I provided strategic web design services to enhance the website’s user experience, making it easier for visitors to connect with and engage with the organization’s work.
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Impact Communication
2024 3-YR Print Impact Report: A visually compelling and data-rich report that effectively communicated Plant With Purpose’s progress and achievements over a three-year span.
2024 3-YR Web Impact Report: A digital version of the impact report, designed with interactive elements to enhance accessibility and engagement.
Annual Reports: Designed and produced visually engaging reports that maintained transparency and kept stakeholders informed on the organization's progress and financial stewardship.
Fundraising & Engagement
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Pitch Deck Designs: Created persuasive, high-quality presentations tailored for funding partners and donors, designed to inspire support and action.
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Social Asset Creation: Developed a series of branded graphics for social media, increasing audience engagement and amplifying the organization’s reach.
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Special Projects: Worked on various branding and design initiatives tailored to unique organizational needs.
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Gala Branding: Designed elegant, high-impact visual assets for annual galas, ensuring a cohesive and professional look that enhanced the donor experience and reinforced fundraising efforts.
RESULTS
Our collaboration with Plant With Purpose has yielded significant improvements in brand recognition, donor engagement, and fundraising success.
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Enhanced Brand Consistency: The development of a comprehensive brand guide and strategic refinements ensured a unified and professional visual identity across all platforms.
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Stronger Impact Communication: High-quality reports and presentations enabled Plant With Purpose to effectively share its mission and success stories, leading to increased donor confidence and contributions.
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Optimized Digital Presence: The organization’s website now offers a more intuitive and engaging experience, driving better engagement with supporters.
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Elevated Event Branding: High-quality visuals and branding for fundraising events, including annual galas, created an immersive and impactful donor experience, strengthening the organization’s fundraising potential.
NEXT STEPS
If you are an organizational leader seeking to strengthen your brand and amplify your impact, I encourage you to reach out. My experience spans core brand strategy, web development, email design, explainer videos, photography enhancement, social media deployment, and print collateral.
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Contact me to explore how I can come alongside you to support your or your organization's growth and mission.
