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It's Not About You (or Your Organization)
The Shared Message of Rick Warren and Donald Miller—and Its Implications for Faith-Oriented Marketing . Rick Warren’s The Purpose-Driven...
Keith Locke
Dec 24, 20244 min read
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The Gospel According to Godin (a.k.a. Saint Seth)
Why this world renowned marketer embodies more of the virtues of the christian faith than most professing christians. Seth Godin, the...
Keith Locke
Dec 2, 20243 min read
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Positioning for The Future by Learning From the Past
Why the battle for your mind is more fierce than ever. When Positioning: The Battle for Your Mind  was first published in 1981, Al Ries...
Keith Locke
Nov 2, 20243 min read
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Average is the New Excellent (Art/Design)
Why craftsmanship in art and design has been dying a very cruel death—and why you should care. For decades, design was more than just a...
Keith Locke
Oct 31, 20244 min read
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The Erosion of Craftsmanship: Reclaiming Care in Our Work
How a culture of distraction is both dumbing and numbing down our craft, and what we can do about it.
Keith Locke
Sep 3, 20243 min read
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Preaching Restoration While Practicing Exile: When the Church is Breaking Bad
The rise of public failures and why Christian community often cannibalizes their own or dishonors the victims amidst public failures. In...
Keith Locke
Mar 9, 20247 min read
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