Keith Locke
Brand Management + Creative Direction
Team Leadership + Cohort Shepherding
Phone:
719-465-4977
Email:
me@keithlocke(dot)com
Address:
2801 Cerro Ranch Rd
Aubrey, TX 76277
Hi, I'm Keith. I'm not a big deal, but I like to help with big missions.
By day, I serve as a communications consultant bringing 30+ years of experience in strategic, audience-focused, mission-driven, brand-centric direction for faith-friendly organizations, large-to-small. By night, I serve as a husband to a lovely bride, a father of four beautiful girls, and a grandfather to two young and energetic grandkids. Like you, I am a child of a benevolent Father in heaven, and in that, we share our divine commonality.
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The detail you will find below lightly highlights my path of serving churches, denominations, parachurch organizations, and mission-minded business owners over two of my three of decades. No need to overkill with the third decade. While some of the organizations served are of significant renown, scale, and impact, the numbers represented below are naturally the result of entire teams of stewards that I have kindly been afforded the opportunity to serve alongside. By no means would I take credit for the results, but I take joy in having participated. The brief accomplishments represent the fruit from an assembly of laborers, and I think that is exactly how God would have it.
Work Experience
30 Yrs - Current
2020 - Current
2023-2024
2020-2023
2014-2016
2005-2007
2010-2011
I have served as a Brand Coach, Creative Director, and Brand-focused Designer to nonprofits and mission-minded businesses for 3 decades through my consulting practice.
Serving as Lead Creative and Brand Designer for Plant With Purpose since 2020 under CMO Lynne Marian, tackling their top priority projects, including campaigns, new initiatives, annual reports, and triennial reports.
Developed the name, identity, design, and messaging of the XETA Capital brand as Brand and Creative Director from inception to its $20 million TVL at the end of year 1.
Served as the Creative Director for Discovery.Church, under Comms Director Steve Eller, introducing Storybrand methodology site-wide, resulting in an average time spent on website of over 7 minutes, increased engagement through site chat and forms, and a 279% site traffic increase. Branded and launched Discovery Anywhere during COVID, which eventually resulted in a new in-person campus. Branded their capital campaign that resulted in $2.3M in pledges over their $2M goal.
Served as Creative Director for Outreach, Inc. on 2 separate terms, in a contracted role, serving under CEO Scott Evans, in both their marketing products division, rolling out both C.S. Lewis' Narnia and Dave Ramsey's Church Engagement Campaigns, while also serving as C.D. on their flagship Outreach Magazine in its first couple of years, eventually returning for the rollout of the NBC miniseries, A.D.
Served as Director of Brand and Digital Services, serving the SW Regional President Bruce Sumner, implementing their rebrand from Baptist General Conference to Converge World Wide, rolling out a brand harmonization integration across 11 districts, leading a team of developers and district leaders through a 12-month contract and an additional 6 months of volunteer before the initiative was completed.
Plant With Purpose
BRAND + CREATIVE DIRECTION
220% Increase in Trees Planted
5X Increase in Purpose Groups Activated
2X Increase in Church Partners
XETA Capital
BRAND + CREATIVE + LAUNCH
3.4 Million Raised in First 45 Days
$20 million Total Value Locked (TVL) YR 1
$60 Million AUM at Close
Discovery.Church
BRAND + CREATIVE + SOCIAL
Launched Discovery Anywhere during COVID
Church Website Makeover w/279% Traffic Bump
Branded Capital Campaign that resulted in $2.3 Million Pledged toward $2M Goal
Michael JR.
CREATIVE + DESIGN + SOCIAL
$290,497 Fathom Event
3.57 Million YouTube Views
190,000+ Subscribers Post-Release
Catalyst Movies
BRAND + CREATIVE + DESIGN
Rebranded & Launched Website
Over 50 Theatrical Campaigns Since
Now Partnered w/Wonder Project
Purpose Driven
CREATIVE DIRECTION + DESIGN
25% Increase in On-Site Attendees
Just under 2,000 Online Viewers
Rebuilt Momentum after 10-yr Hiatus
Outreach, Inc.
CREATIVE DIRECTION + DESIGN
Led First Redesign of Commerce Site in 10 Yrs
Led Creative on A.D. NBC Series Marketing
w/6.5 Million Viewers Averaged Across Series
Assembles of God
BRAND + CREATIVE DIRECTION
Led Creative on 100-Yr Anniversary Rebrand
Led Church Multiplication Network Rebrand that Contributed to a 24% Planting Increase
World Vision
BRAND + CREATIVE DIRECTION
Launched Church Engagement Division
Over 2,000 Churches Engaged in Year 1
$528 Million Increase After Year 1
Converge Worldwide
BRAND + CREATIVE DIRECTION
21% in Denominational Growth
Increased New Countries + People Groups
Church Planting Became Defining Strength
Certifications + Tools
2025
25+ Years
20 Years
Last 10 Years
Business Made Simple, by Donald Miller + Storybrand
Adobe Creative Suite, Photoshop, InDesign, Illustrator, MAC, etc.
Basecamp Project Management
Asana, Monday, ClickUp, Trello, etc.
